The physician and the rep, in one record
Kipken covers the full pharmaceutical commercial cycle: who to call on, how to prepare, what happened in the office, and how the person who made the call develops.
It lives alongside the CRM you already have: it imports the physician universe and the audited prescription data instead of replacing them.
The problem is not that information is missing
It is that the physician data, the call data and the rep data never come together.
The rep prepares the call from memory
They walk in without seeing what that physician prescribes, where each brand sits on the adoption ladder, or what was agreed last time. Preparation rests on what they remember and a file nobody else opens.
The call leaves no comparable data
It gets recorded in loose formats that do not add up. Answering whether the cycle was covered, or comparing two territories against the same yardstick, takes someone a week of consolidating.
Coaching never meets the doctor’s office
The manager assesses the rep on a separate sheet, without the physicians they called on or the agreements they left. Coaching and commercial operations end up as two worlds that never cite each other.
One journey, from planning to coaching
The four steps share the same record. That is the point: what was planned, what happened, and how the person who did it develops do not live in separate files.
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Plan the cycle
Which physicians, on which working day, with or without an appointment. The plan goes to the manager for approval, and re-dates itself if the cycle changes.
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Prepare the call
Before walking in: the physician’s category, what they prescribe, where each brand sits on the ladder, and which approved argument to use.
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Record what happened
Agreements, samples delivered and the new adoption level, with a trace of which report moved it and when.
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Develop the person who calls
The manager rides along, assesses by competency and leaves commitments the next session picks up instead of starting from zero.
What the platform includes
Eight modules that follow the commercial journey. Each one states what exists today and what does not.
Medical universe
Who each physician is, where they practise, and how they relate to your portfolio.
6 available today
Segmentation and targeting
Who to call on first, using the audited data your corporation already buys.
6 available today
Cycle plan
The cycle work plan, out of the spreadsheet and out of the inbox.
6 available today
Visit report
What happens before, during and after walking into the office.
6 available today
Field coaching and assessments
The rep's development, connected to the calls they actually made.
15 available today
Performance and rankings
Two figures that share a name and are not the same, each in its place.
4 available today
Content and training
What the team needs to know, and what the team is allowed to say.
6 available today
Platform
What holds the other modules up, and rarely gets asked about in the demo.
6 available today
In development
10 capabilitiesOn our roadmap and not built yet. We say so before you ask.
Medical universe
- Proposed corrections to client data, subject to management approval
Segmentation and targeting
- Stakeholders who do not prescribe but decide: department heads and hospital pharmacy
Cycle plan
- Plan workspace: rearranging visits by dragging on the calendar
Field coaching and assessments
- Individual development plans as a first-class entity
- 9-Box grid: potential against performance
- Cascading alignment with corporate objectives
- Percentage progress per objective
- AI assistance for drafting objectives
Content and training
- Learning paths: courses grouped into journeys
- Organization-wide training impact reports
Who it is for
Pharmaceutical companies with a field sales force, promotional cycles and managers who ride along.
The company works in promotional cycles, has a segmented physician universe and managers who ride along in the field — and today planning, the call itself and the rep’s development live in files that never meet.
Who opens the system most often
Medical representative
Plans their cycle, arrives at the call with the physician analysis already done, and records agreements, samples and the adoption level from a phone, even with no signal. Without entering the same thing twice.
Who decides whether it gets adopted
District manager
Approves their team’s cycle plans, rides along in the field and assesses against the same yardstick. Arrives at the session with previous commitments in view and leaves with the report written.
Who signs
Commercial and marketing leadership
Sees coverage by territory, compares routes, archives the scorecard the corporation publishes and exports for their own analysis. Also curates the content and the approved arguments the team uses in the field.
Let’s talk
Tell us how your sales force works and we will show you the product running.